At an event in downtown Garland on Friday night, USL Dallas officially unveiled its new identity as Atlético Dallas.

The new brand identity features bold team colors — Texas Topaz (light blue), Blackland Crude (black), Silver Ore (metallic silver), and white — along with symbolic regional mascots: the Mexican Gray Wolf and the Rattlesnake, embodying the strength, spirit, and pride of Texas.

Logos via Atletico Dallas

“This brand launch is more than a name reveal —it's a declaration of who we are and what we stand for,” said Matt Valentine, Founder and Chairman of Atlético Dallas. “Atlético Dallas reflects our ambition, our roots in the game, and our commitment to uniting the community through our shared love of soccer.”

As part of this launch, Atlético Dallas also announced that its youth division will now be known as Atlético Dallas Youth, following a recently announced partnership with Renegades Soccer Club. With more than 2,500 young athletes and a reputation for competitive excellence, the transition will strengthen the club’s commitment to developing homegrown talent through a clear and direct pathway to the pros.

The club is preparing to kick off play in the USL Championship in 2027.

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