Atlético Dallas announced on Tuesday the addition of Kyle Martino — former U.S. men’s national team and MLS midfielder turned leading soccer innovator — as a new partner in the club’s ownership group.
Martino brings decades of experience as a professional player, broadcaster, entrepreneur, and grassroots advocate. After an accomplished playing career with Columbus Crew and LA Galaxy, Martino became a soccer broadcaster with NBC Sports and other networks, before shifting his focus to community and grassroots growth of the game.
More recently, his initiatives — including Street FC, a street-soccer pickup platform active in cities across the U.S., and the Over Under Initiative, which converts urban basketball courts into multi-sport spaces — have helped make soccer more accessible in underserved communities nationwide.
“Partnering with Kyle Martino and Street FC reinforces our commitment to growing the game at the grassroots level,” said Sam Morton, Co-Founder and Chief Commercial Officer of Atlético Dallas. “Kyle’s dedication to making soccer more accessible and culturally relevant aligns perfectly with our vision. Together, we aim to activate underutilized urban spaces and bring more playable surfaces to communities across North Texas.”
Through this partnership, Atlético Dallas will work closely with Martino and AFCo to deepen grassroots engagement and strengthen North Texas’ place in the growing U.S. soccer landscape.
