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# Hunt Sports Development Announces Plans for Mixed-Use District on East Side of Toyota Stadium and Soccer Center
- URL: https://www.bigdsoccer.com/hunt-sports-development-announces-plans-mixed-use-district/
- Published: 2026-09-22T16:42:52.000Z
- Updated: 2026-09-22T16:42:51.000Z
- Description: The next phase of the Toyota Stadium redevelopment is about to kick off.
- Author: Big D Soccer Staff
- Tags: Toyota Stadium

Hunt Sports Development today announced a partnership with Peak Curated Development and Venu Holding Corporation (“VENU”) (NYSE American: VENU) to create a transformational mixed-use district on the east side of Toyota Stadium and Soccer Center in Frisco, the home of FC Dallas. 

The district will complement the multi-phase office complex on the west side of the stadium that was announced in 2025, which will feature more than one million square feet of premium office space. The resulting mixed-use development surrounding Toyota Stadium will serve residents, visitors, sports fans and businesses throughout the North Texas community.  
  
The partnership will further establish Toyota Stadium and Soccer Center as an anchor for the Frisco community and an economic engine for North Texas, transforming the campus into a year-round destination for hospitality, business, dining, and entertainment. 

The project is slated for groundbreaking in 2027.

“Nearly three decades ago, my dad, Lamar Hunt, worked with the City of Frisco to build a stadium surrounded largely by farmland. He had a vision that someday it would become the center of a vibrant community,” said FC Dallas Chairman & CEO Clark Hunt. “Today, it is our honor to build upon our dad’s legacy and help bring that vision to life.”

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The first phase of the project will feature an approximately 290-room boutique hotel and more than 40,000 square feet of convention, meeting and event space, creating a dynamic destination for business travelers, sports enthusiasts, leisure guests, conferences, and entertainment. The hotel will be designed to provide a distinctive guest experience with a full-service restaurant and bar, a roof-top bar and lounge, an experiential spa and fitness center, and other guest-focused amenities.

According to the press release, at the heart of the development will be a highly flexible convention and event center featuring more than 25,000 square feet of dedicated meeting space, including a 15,000 square-foot ballroom, which will be divisible into smaller breakout rooms. Designed with adaptability and year-round utilization in mind, the ballroom and event spaces can be configured for traditional conferences and conventions while also transforming into a 3,000-person music hall, live entertainment venue or other large-scale event space. This flexibility is intended to create a vibrant destination throughout the week and across the calendar, expanding the property’s appeal to a variety of customers and clients.