Could Toyota Be The Stadium Sponsor?

Cooper Neill

We'll know more in a few short hours.

Rumors are surfacing this morning, just hours before FC Dallas is set to make a major announcement regarding their stadium naming-rights. Both WFAA and the Dallas Business Journal are adding fuel to the speculation that Toyota will be the major player in today's announcement.

We don't know yet as to whether or not it will be Toyota Field/Park/Stadium/whatever or the rumored Tundra Stadium from earlier this summer.

Here is what the DBJ had to say about the potential sponsorship:

"It makes a ton of sense, an automobile manufacturer would be perfect for the demographic of the facility," said John Alper, vice president of sales and marketing with New Jersey-based Legends Hospitality Holding Company LLC. "It's a really solid category for that facility because of the families, kids, teenagers and Hispanic demographic."

If the deal is real, Toyota would be a real win for FC Dallas as a top-tier sponsor, he said. FC Dallas declined to comment on the possible naming-rights sponsor.

It appears Toyota is attempting to conquer the domestic U.S. market, which could explain a shift towards a naming-rights sponsorship in a key submarket. Previously, Toyota sponsored Toyota Field, where the San Antonio Scorpions play.

Again, we'll know more in a few short hours and have it all covered here on Big D Soccer.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Big D Soccer

You must be a member of Big D Soccer to participate.

We have our own Community Guidelines at Big D Soccer. You should read them.

Join Big D Soccer

You must be a member of Big D Soccer to participate.

We have our own Community Guidelines at Big D Soccer. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9353_tracker